Celebrities take part in the popular show "Vishesh Jaimala" to encourage the Indian Army and the BSF soldiers. Over the years, a number prominent people from Hindi cinema have lent their voice to the channel, including, Lata Mangeshkar and actors Raaj Kumar and Amitabh Bachchan (who worked as a radio broadcaster in his early career). The 40 Vividh Bharati stations are known as Commercial Broadcasting Service Stations and are located at major cities covering 97% of the Indian population. Vividh Bharati is also broadcast on DD Direct Plus, the state owned DTH platform. Some local programme windows are also provided at these stations to give regional flavour to the listeners. 40 Vividh Bharati stations across the country down-link these programmes through captive earth stations provided at each of these AIR stations. Vividh Bharati radio channel was launched on 3 October 1957.Īll the programmes are produced centrally at Vividh Bharati Service, Borivali, Mumbai and up-linked to the satellite. Due to the Indian Government stopping its short wave relay centers, VBS is only available on the Internet. 'Diverse Voices') of All India Radio was conceptualized to combat Radio Ceylon in 1967. JSTOR ( October 2022) ( Learn how and when to remove this template message).Unsourced material may be challenged and removed. Please help improve this article by adding citations to reliable sources. This article needs additional citations for verification.
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